I have spent over 15 years working within the fashion resale market, helping hundreds of women to cleanse their closets and feel more confident in the way they dress. My emphasis is on less is more and quality over quantity and I truly believe we have far more potential in our current wardrobes than we care to realise. Sometimes all we need is a fresh perspective.

Through my years of work with brands such as Vestiaire Collective, Smart Works, and William Vintage, I experienced first-hand the enormous impact that clothing can have on our sense of self-worth and ultimately, how we show up in the world. Like us, our wardrobes can become heavy over time with memories locked inside, and once we lighten the load, it can help to raise our spirits and bring a new sense of clarity into our lives. My sessions naturally evolved to feel more like healing sessions or “wardrobe therapy” and this is how I view them today, as the key to connecting to you in all your brilliance.

My passion for bold style and expressing creativity through dressing led me to one of my most exciting projects to date, penning my first book Frida: Style Icon published by Hardie Grant in 2022. Read more about it here.